Fourth in a 7-part series
I am well on my way in the journey I am undertaking to find my voice and a road to better social networking in 2014. I left the last rest area with a full tank of gas, a bottle of water, and an idea.
At least I thought I was, until I hit a roadblock.
Lori, what about your Klout?
Your Klout silly woman, you can’t do anything on social networks without it.
Naturally curious, I bit. What is it, and do I really need it to my best social networking self? Evidently, everyone in social has one, prides himself or herself on having a high score, and once they have a score worthy of what they feel their social standing is, doesn’t do anything that would cause tarnish.
So if I write what I want, it will hurt me according to some unknown algorithm? Seriously?
I need to be on the right networks in order to have this coveted score, and my main network of choice, Google+, doesn’t factor well in this scenario?
Oh boy, I might as well turn the car around now. I’ve not subscribed 100% to Mike Elgan’s Google+ diet, but I sure as heck have 90% of what I do there.
I’ve been doing the Facebook thing for years. It is great for brands, celebrities, and for keeping in touch with people I already know and love. I find, for me, if it isn’t a post bragging about my kid (which I find repulsive), a picture of look where I am now (oh you’re on another tropical island and we are supposed to not hate you why?), or a rant against a politician/cause/company/social injustice, the post really gets no traction or engagement.
I Tweet. Okay, I send a good portion of what I post on Google+ to Twitter, and occasionally Tweet original things. Why don’t I Tweet more? Look, if you’ve made it to part 4, you already know I can’t say anything using only 140 characters.
I have LinkedIn, and am starting to grow my network. I think that is the most important thing I can do with the small presence I have there. Then again, that decision may come back to bite me in time. I would rather have a smaller, genuine reach than a large echo chamber returning false platitudes.
Okay roadblock, I see your traffic cones, and raise you a trial on Klout!
I’ve signed up, tied my Twitter, LinkedIn, Facebook, and Google+ accounts to it. The canned messaged I received told me it would be 48 hours before all the accounts would register on the “meter”.
Come Monday morning, let’s see if I am the next contestant on The Biggest Loser or if some of the great connections I’ve made on lesser networks count for something.
In the meantime, I’m on the road again and headed for my next lesson.